There’s a lot of people who sign up for business opportunities that don’t get the kind of training that could really benefit them and their customers. When it comes to essential oils, you’re dealing with health issues and a lack of training could end in disaster, burn out, and health complications. Even some skin care products made by other popular MLM companies, when used wrong, could harm the skin. Not only do reps of these companies need training, consumers need to read product packaging for themselves. We need to use our own brains, even if some reps and other consumers aren’t. Bad business practices make companies, their products, their consumers, and reps look ridiculous. But their critics can look just as silly when they spout off their judgments without knowing all the facts.
Multi-level marketing companies have garnered a bad reputation due to some of the reps who lack training. Just because some lack training and have misrepresented the business model doesn’t mean it’s bad, unethical, or a scheme. If a person is using shady business tactics to recruit people (so they can make money) it’s THEM who are unethical and you are right to avoid doing business with them.
If you like the product, then find a rep who knows what they’re doing.
Here’s what I look for in a good multi-level marketing leader in an essential oil business:
1. Honesty- Just give me the facts and let me try the product. If it’s good for me it will sell itself without coercion.
2. Don’t push- We don’t need people behaving like a used car salesman who is desperate to make a commission. You’re not going to die if someone doesn’t enroll with your company, so stop acting like that.
3. Respect people- Don’t insult their intelligence and if they lack understanding, be a good teacher.
4. Be patient- When it comes to essential oils or any other supplements, give people time to research the product and ingredients. A diligent consumer will realize it’s a good product (if it really is) and in doing so they could become your best customer or team member.
5. Stay focused on your overall goal- Is your goal to further wellness or to make a buck? People will know the difference.
6. Avoid exaggerated claims- Sadly, in the essential oil community, there are a lot of wickedly zany claims going on and they make everyone look like idiots. Stick to the facts and be willing to say “I don’t know”. Better to commit yourself to finding the truth than to make stuff up just to give people an answer.
7. Don’t attack the competition- If you feel the need to run a smear campaign against your competition then you’re headed in the wrong direction. An excellent product and company needs to have healthy competition. It makes all the companies rise to a higher standard.
8. Use your influence for good- If you’re tearing people and companies down then you’re not advocating for wellness.
9. Be hopeful and realistic- Building a business doesn’t happen over night or even in 60 days. Don’t exaggerate the business model and be up front with how much work and commitment it takes to build a successful business.
10. Avoid anxiety ridden sales pitches- If your sales or recruitment pitch is motivated by anxiety, control, and a push to get a signature and a credit card, then you might not be using those essential oils for emotional wellness after all.
Note to consumers: Use caution with those handy dandy ‘essential oil for beginners’ books on Amazon. Use your next .99 for this Practical Guide for the Essential Oil Enthusiast so you can be wise in this quickly evolving industry.
For inspiration in your wellness journey, get this on your Kindle.
My book is now available Exclusively on Amazon:
(Comes with the freebies described here)
*Disclaimer: As an Wellness Advocate I provide my personal opinion and experiences with essential oils, and am not endorsed by dōTERRA Corporate. None of what I testify of has been evaluated by the FDA, nor is it intended to diagnose, treat, cure, or prevent any disease. I am not a registered medical professional and I encourage you to discuss your health concerns with your own doctor. I simply share resources and tools to raise consumer awareness. This post may contain affiliate links. Read my full disclaimer here.
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